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Sustainability on the plate

  • University of Edinburgh Business School 29 Buccleuch Place, EH8 9JS Edinburgh (map)

Case studies of blockchain technology and carbon tool development.

The session will comprise presentations by:

Leontien Hasselman-Plugge - Chief Executive Officer at the SIM Supply Chain Information Management
Dr Maysara Sayed - Research Fellow, The University of Edinburgh Business School
Dr Angela Tregear - Professor of Marketing, The University of Edinburgh Business School

The event will be hosted by Prof Kenneth Amaeshi, Chair in Business & Sustainable Development, Director, Sustainable Business Initiative.

Leontien Hasselman-Plugge will deliver a talk entitled 'Is blockchain the future to tell consumers the whole story about a product and how it’s produced?' Leontien will present a case study on how SIM put orange juice from Albert Heijn, produced by Refresco and harvested by farmers in Brazil, on an industrial scale on the blockchain. She will share the story of how we implemented blockchain technology with the aim to decrease the distance between the consumers and the people who make our food. We will explore the lessons we learned about how to tell the true story of a product and ensure sustainable production and social compliance at the first mile using technology, and what blockchain can bring to supply chain transparency. The talk will address questions like:

1. Can blockchain technology drive innovation and change working conditions on the first mile and improve food safety?
2. Is there such a thing as being too transparent when you open up with the full traceability and journey of a product to the consumer?
3. Will financial settlements ever be added to blockchain solutions and will that change supply chain collaborations?

Dr Angela Tregear & Dr Maysara Sayed will deliver the presentation: 'Sustainability on the menu: research and development of a carbon tool for public sector catering'. The public sector has an important role to play in promoting sustainable supply chain practices, particularly in the catering sector which is a significant contributor of carbon emissions. This presentation offers key results of an EU funded research project (www.strength2food.eu) which sought to measure the environmental impacts of different models of school meals procurement in five EU countries. It also explains the activities undertaken to develop a carbon calculator tool for use by practitioners in public sector catering, based on the measurement methodology of the research.

About SIM

SIM Supply Chain Information Management helps companies find out where their products are made and under which circumstances. For their newest technology in mapping supply chains, they have built a blockchain application, which enables product information to travel from the source of the product all the way up to the consumer. They have also created an additional function to empower the farmers that cooperate on the blockchain application: a Tip2Farmer.

Speaker profiles

Leontien Hasselman-Plugge, CEO SIM Supply Chain Information Management. Leontien has over 15 years of experience in the field of sustainability and impact measurement. She started at the United Nations Environmental Program (UNEP) and has worked for the Global Reporting Initiative (GRI) for ten years specializing in measuring non-financial performance and impact in global supply chains. Currently as the CEO of SIM, her main aim is helping retailers and brands in the FMCG sector understanding their supply chains and using these insights to create change in environmental and social conditions.

Dr Maysara Sayed is a Research Fellow at the University of Edinburgh Business School working on the Strength2Food project.

Dr Angela Tregear is Professor of Marketing at the University of Edinburgh Business School and leader of the public procurement research work in Strength2Food project. Her research interests revolve around themes of marketing in agrifood and rural contexts (marketing of organic, environmental, local and regional products; food consumer behaviour) and origin as a marketing resource (use of territorial identities to market products and places).

Coffee and registration from 18:00. The event will be followed by a networking drinks reception.

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